Regional Mexican Music with Hermanos Herrera
Thursday, November 15, 2018
@6pm in the Performing Arts Building
United by blood and through Music, Hermanos Herrera have established themselves as the future of Regional Mexican music. Youthful exuberance, authenticity, and a refreshing image are the characteristics that will propel Hermanos Herrera and the Regional Mexican genre into new heights. Able to capture various traditional musical styles with remarkable authenticity, Hermanos Herrera are true representatives of Mexico’s rich musical landscape.
Hermanos Herrera is a family group consisting of five brothers and their younger sister. The group plays various styles of traditional Mexican music including Son Huasteco, Son Jarocho, and musica Norteña. They perform with an aggressive and energetic style that is both passionate and exhilarating.
Hermanos Herrera have six recordings under the Sonbros Record label, with their newest release set for fall of 2018, and one album under the Smithsonian Folkways record label, January of 2018. Their latest Norteño CD received strong radio play throughout the U.S. and Mexico with one of the singles reaching number one in various markets. Hermanos Herrera further broke new ground with their most recent Son Huasteco recording as it also received commercial radio play in both the U.S. and Mexico. This groundbreaking achievement was a first for the Son Huasteco genre. For being ambassadors of the Son Huasteco genre, the group was awarded the most prestigious recognition, “Sol Poniente” Lifetime achievement award in Veracruz, Mexico.
In 2013, Hermanos Herrera were part of Univision’s national Education campaign and were featured and songwriters of the annual theme song, as well as spokespersons for the campaign that promoted the importance of education in Spanish-speaking communities throughout the nation.
Hermanos Herrera have shared their music with a wide audience, performing throughout the U.S. and Mexico. They have performed at world-renowned venues, alongside the biggest names in the music industry and have appeared on numerous national and international television programs. They have shared the stage with; Los Tigres del Norte, Mariachi Los Camperos de Nati Cano, Linda Ronstadt, Conjunto Primavera, Los Lobos, Julieta Venegas, Ozomatli, Intocable, Jose Feliciano, Paquita la del Barrio, Montez de Durango, and Banda el Recodo among countless other artists.
Hermanos Herrera have recently toured under the Smithsonian Folkways Record label throughout the United States. They performed at the National Folk Festivals in North Carolina, and Butte Montana. In addition, they recently sold out two consecutive shows the J. Paul Getty Museum in Los Angeles, CA.
Beyond music, Hermanos Herrera have established themselves as well rounded scholars and academics. All 6 members graduated from UCLA. Jorge Andres is continuing work on his Ph.D., while Luis Albino received his Master’s degree from UCLA. Both Miguel Antonio and Juan Pablo received their Bachelor’s degree from UCLA and also earned their MBA from USC Marshall School of Business. Jose Marcelino and Rebeca Isabel also earned their degrees from UCLA and are currently working in education and marketing, respectively.
In addition to their musical and academic accomplishments, Hermanos Herrera have maintained an active presence in the community. Through their music, they have raised over $120,000 for the community and have assisted in countless fundraising and community service events, educating children and assisting those in need.